At Lyvads, we value your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, share, and protect the personal information of all users (“users” refers to both clients and celebrities unless otherwise specified) when they access or use our platform. It also outlines your rights concerning your personal information and how we comply with Nigerian data protection laws, particularly the Nigerian Data Protection Regulation (NDPR).

By using the Lyvads platform, you agree to this Privacy Policy.

1. Introduction

1.1. Purpose and Scope

This Privacy Policy applies to all interactions with the Lyvads platform, including data provided when users create accounts, engage with other users (clients and celebrities), purchase services, or participate in platform activities. It applies to all users, regardless of their location, but is designed to be compliant with Nigerian law.

2. Updates to This Policy

We may update this Privacy Policy periodically to reflect legal requirements, platform changes, or best practices. We will notify you of significant changes via email or platform notifications. Continued use of Lyvads after the updates will signify your consent to the revised policy.

2. Data Collection

3. Personal Data We Collect

We collect the following types of personal data:

• Identity Information: Name, email address, phone number, profile photos.
• Contact Information: Address, email, and phone number.
• Financial Information: Bank account details, payment card information (collected via secure payment processors), and transaction history.
• Social Media Login Data: If users sign up via social media accounts.
• Content Information: Any content you provide through direct communication, profile updates, or when engaging with other users.

4. Automated Data Collection

We automatically collect data such as:

• Usage Data: Date and time of login, IP addresses, browser information, and device identifiers.
• Geolocation Data: Based on your device’s settings, we may collect information about your location when you use the platform.
• Cookies and Tracking Technologies: We use cookies to enhance user experience and analyze site traffic.

5. Sensitive Data

We do not collect sensitive personal information (such as health or biometric data) unless necessary for legal purposes or in exceptional cases where explicit consent is given.

3. Legal Basis for Processing

6. User Consent

We rely on user consent as a legal basis for collecting and processing personal data. By using the platform, you consent to the processing of your personal information as outlined in this policy.

7. Performance of Contract

Data is processed to fulfill our contractual obligations, such as enabling transactions, delivering services, or managing user accounts.

8. Compliance with Legal Obligations

We may process personal data to comply with applicable laws, regulatory obligations, or court orders.

4. How We Use Your Data

9. Providing the Service

We use your data to facilitate interactions on the platform, including:

• Matching clients and celebrities.
• Providing requested services.
• Processing payments securely.
• Managing accounts and resolving disputes.

10. Enhancing User Experience

We analyse user activity to improve the platform’s functionality, including personalizing content, providing recommendations, and enhancing service delivery.

11. Security and Fraud Prevention

Data is used to protect against unauthorized access, monitor fraud, and detect security breaches. We have measures in place to ensure data integrity.

12. Marketing and Promotions

With your consent, we may send you marketing communications regarding platform updates, new services, or promotions. You can opt-out of such communications at any time.

5. Sharing Your Information

13. Third-Party Service Providers

We may share your data with trusted third-party service providers, such as payment processors, IT service providers, and marketing partners. These third parties are subject to data privacy and security obligations consistent with Nigerian laws.

14. Legal Obligations

In certain situations, we may disclose your information to law enforcement or government bodies to comply with legal obligations.

15. Business Transfers

In the event of a merger, acquisition, or sale of assets, personal data may be transferred as part of the business arrangement.

6. Data Retention

16. Retention Period

We will retain your personal information for as long as necessary to provide the services or comply with legal obligations. Inactive accounts may be archived or anonymized after a specified period.

17. Data Deletion

Upon request, we will delete your data unless retention is required by law or for legitimate business purposes, such as completing financial transactions or resolving disputes.

18. Data Retention for Dispute Resolution

Lyvads retains data related to disputes, including communication logs and transaction details, for a minimum of five years. This data may be used to ensure compliance with Nigerian data protection regulations and for operational purposes.

7. Data Protection and Security

19. Security Measures

We implement appropriate technical and organizational security measures to protect personal data, including encryption, secure servers, and restricted access controls.

20. Data Breach Notification

In the event of a data breach, we will notify affected users and relevant authorities as required by law.

8. User Rights

21. Access and Rectification

Users have the right to access their personal data, request corrections, or update their information. You can do this through your account settings or by contacting our support team.

22. Data Portability

Users can request a copy of their personal data in a structured, commonly used, and machine-readable format. This allows you to transfer your data to another service provider if desired.

23. Data Deletion

You can request that your personal data be deleted, subject to certain legal requirements.

24. Restriction of Processing

You can request that we limit the processing of your personal data in certain circumstances, such as when you contest the accuracy of the data.

25. Objection to Processing

You have the right to object to the processing of your data in certain circumstances, such as for direct marketing purposes.

26. Right to Withdraw Consent

You can withdraw your consent for data processing at any time, although this may affect your ability to use the platform.

9. Children’s Privacy

27. Age Restrictions

Lyvads is not intended for use by individuals under 18 without parent supervision. We do not knowingly collect data from children. If we learn that a user is under 18 and uses Lyvads without parent supervision, we will take steps to delete their data.

10. International Data Transfers

28. Cross-Border Data Transfers

User data may be transferred outside Nigeria, where data protection laws may differ. In such cases, we ensure appropriate safeguards are in place to protect your data, in compliance with Nigerian regulations.

11. Cookies and Tracking

29. Cookies Policy

We use cookies to provide and improve our services. These cookies help remember your login information, track usage, and personalize your experience on the platform.

30. Cookie Management

You can manage your cookie preferences via your browser settings. Disabling cookies may limit the functionality of the platform.

12. Data Analytics and Profiling

31. Data Analytics

We use analytics tools to monitor platform performance and user activity. This helps us understand usage patterns and improve user experience.

32. Profiling

We may use automated systems to profile users and personalize the content and services offered. Profiling may also be used for fraud detection.

13. Payment Processing

33. Payment Information

Financial transactions on the platform are processed by third-party payment providers who adhere to industry-standard security measures. We do not store full payment card details.

34. Transaction Data

We collect transaction data such as payment methods, dates, and amounts, to process payments and resolve disputes.

14. Social Media Integration

35. Login via Social Media

Users can choose to log in via third-party social media platforms. We may collect information from these accounts in line with the third-party’s privacy policy.

36. Social Media Sharing

If you choose to share content via social media, those platforms’ privacy policies will govern the use of your information.

15. User Responsibilities

37. User Account Security

Users are responsible for safeguarding their account credentials and keeping their information secure. Lyvads will not be liable for unauthorized access due to negligence.

16. Contact Information

38. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

Email: hello@lyvads.coms

Certainly! Below is a list of 20 additional relevant issues that were not covered in the original privacy policy draft. I have also provided drafted clauses to supplement the existing policy. These issues consider potential areas of concern and evolving privacy challenges that Lyvads may encounter as the platform grows and evolves.

17. Biometric Data

39. Biometric Data Collection

If Lyvads offers services that require biometric data (e.g., facial recognition for account security), such data will only be collected with explicit consent. This data will be stored securely and will not be shared with third parties unless required by law.

40. Biometric Data Retention

Biometric data will be retained for as long as necessary to provide the relevant service and will be deleted upon user request or account termination unless legally required to retain it.

18. Miscellaneous Items

41. Sharing with Affiliates

Lyvads may share user data with affiliated companies for the purposes of providing services, improving platform functionality, or conducting joint promotional activities. Any shared data will be subject to the same data protection standards outlined in this policy.

42. Ownership of Uploaded Content

Any content uploaded by users (e.g., videos, images, messages) remains the intellectual property of the user. However, by using the platform, users grant Lyvads and those Lyvads’ assignees a non-exclusive, royalty-free license to use, modify, and display such content for the purposes of operating the platform.

43. Automated Decision-Making

Lyvads may use automated systems, including AI, to make certain decisions related to user accounts (e.g., content moderation, account approval). Users have the right to request human intervention if they disagree with a decision made by automated means.

44. AI Data Usage

Any data used for AI training or machine learning purposes will be anonymized to prevent personal identification.

45. Public Requests for Data

In cases where public bodies or government agencies request user data, Lyvads will assess the legality of the request and notify affected users unless prohibited by law.

46. Pseudonymized Data

Where possible, Lyvads will pseudonymize user data to protect personal information. Pseudonymized data may still be traceable to individuals, but it will be more difficult to link to a specific person without additional information.

47. Anonymized Data

Certain user data may be anonymized and aggregated for research, analytics, or reporting purposes. Once anonymized, this data is no longer considered personal data.

48. Data Minimization Principle

Lyvads commits to collecting only the minimum personal data necessary to provide its services. Users will be asked to provide only relevant information, and unnecessary data will not be collected.

49. Emergency Access to Data

In cases of life-threatening situations or emergencies, Lyvads may access and disclose user data to emergency services or relevant authorities to protect lives or prevent serious harm.

50. End-to-End Encryption

Lyvads will use end-to-end encryption to protect data transmitted between users and the platform. This ensures that only the intended recipients of the data can access it.

51. Right to Object

Users have the right to object to the processing of their personal data for certain purposes, such as marketing or profiling. Lyvads will stop processing data for those purposes upon receiving a valid objection unless there are compelling legitimate grounds.

52. Expanded Data Portability Rights

In addition to the basic data portability rights, Lyvads will, upon user request, transfer data directly to another service provider in a secure format, where technically feasible.

53. Transparency in Content Moderation

If Lyvads moderates or removes user content, users will receive an explanation for the action and the option to appeal. Appeals will be reviewed by both automated systems and human moderators where necessary.

54. Data from Third Parties

Lyvads may receive personal data about users from third-party sources (e.g., partners, affiliates). Any such data will be subject to this privacy policy and used for the same purposes as data directly provided by the user.

55. Withdrawal of Biometric Data Consent

Users may withdraw their consent for the use of biometric data at any time. Upon withdrawal, Lyvads will cease processing biometric data and will delete any stored biometric data, subject to legal obligations.

56. MFA for Security

To enhance security, Lyvads may require multi-factor authentication (MFA) for account access. This may include combinations of passwords, email confirmations, and biometric verification.

57. Celebrity Content Protection

Celebrities retain full intellectual property rights over any content they share or produce on Lyvads. By sharing their content, they grant Lyvads a license to display and distribute this content to paying clients in accordance with platform terms.

58. Data Processing for Performance Analytics

Lyvads will process user data to monitor platform performance and improve services. Data used for analytics will be anonymized where possible to protect user privacy.

59. User Right to Restrict Data Processing

Users may request the restriction of their personal data processing in certain circumstances, such as when they contest the accuracy of the data. In such cases, Lyvads will only process the data for specific reasons, such as resolving disputes or fulfilling legal obligations.

60. Optional Facial Recognition for Security

Users may opt into facial recognition services for enhanced account security. If enabled, this feature will be used solely for verifying identity during login and will be processed in compliance with biometric data protection regulations.

61. Access to Device Information

Lyvads may collect and store information about the devices used to access the platform, including device type, operating system, and unique identifiers. This helps to secure user accounts and prevent unauthorized access.

62. Incident Response Plan

In the event of a cybersecurity breach or attack, Lyvads has a formal incident response plan in place to minimize damage and notify affected users. This includes steps for containment, investigation, and communication.

63. Maintaining Data Integrity

Lyvads commits to ensuring the accuracy, completeness, and reliability of the personal data it collects. Users will be able to update their information as needed to maintain data integrity.

64. Government Data Requests Notification

Unless prohibited by law, Lyvads will notify users if their personal data is requested by law enforcement or government agencies. Users will have the opportunity to contest such requests unless restricted by legal provisions.

65. Right to Be Informed

Users have the right to be informed about the types of personal data Lyvads collects, how it is used, and who it is shared with. This privacy policy serves as the primary means of providing this information.

66. Data Backup Policy

Lyvads regularly backs up user data to prevent data loss in case of system failures or cyberattacks. Backups are securely stored and are only accessible by authorized personnel.

67. Third-Party Advertising

Lyvads may partner with third-party advertising networks to serve relevant ads to users. These third parties may collect certain user data (e.g., IP addresses, browsing history) to provide targeted advertising. Users can opt-out of such advertising networks where applicable.